Logo types

Different types of logos include text-only, symbol, and shapes, as well as a combination of both. Let's take a look at these three.

Text-only logos

Text logos, or text only logos, consist of text only business names, initials, or monograms set in a particular typeface. Text logos tend to keep things minimal, and they are probably the easiest to create. However, their simplicity requires a certain degree of attention to detail.

Unlike a logograms, a symbol does not incorporate your brand's image, but utilizing its color correctly is believed to elevate your logo from forgettable to iconic.

Symbol and shape logos

Symbols and shapes in a logo help your business to set its tone.

You have to understand the basic psychology of shapes in order to design logos such as these. Working with the unconscious psychological meaning behind each symbol can help you better present your brand and provide a sound foundation for your logo's style.

A logo does not have to be challenging or pretty to look striking. By way of example, short to longer shapes could be used to symbolize someone in a business related to finance.

Some widely recognized examples of images are the logos of Nike, Audi, Adidas, and BMW.

Text and symbol mixture logos

Giving free rein to your imagination when creating this type of brand identity will help your logo be more aesthetically appealing. Additionally, you can try to add a background color or further background that may contrast with the primary color. Just make sure the logo will be easily seen so the audience can easily understand it.

Online tools to create stunning logos

You don't need to hire a professional graphic designer to create your own professional-looking unique logo now. Instead, you can use logo-making tools to create your own logo that will make you proud.

1. Design your own beautiful brand with Looka

The secret behind great logos

Creating a strong and recognizable logo for your website is important for building brand awareness and attracting visitors. Here are some tips for designing a great logo for your site:

1. Keep it simple. A complex logo will be difficult to reproduce and remember. Stick to clean lines and a limited color palette.
2. Make it relevant. Your logo should reflect the theme or subject of your website. For example, if you have a travel blog, you might incorporate an image of a globe or suitcase into your logo.
3. Consider your audience. Who will be seeing your logo? Make sure the design appeals to your target market.
4. Use negative space wisely. The blank space around your logo can be just as important as the elements of the logo itself. Use it to create balance and visual interest.
5. Make it timeless. Your company logo should be timeless and powerful, so avoid using present-day trends. Envision if your logo will be just as outstanding in 10, 20, or 50 years.